New Zealand Targets Growth and Diversification in International Education Sector

By Advay April 7, 2025
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New Zealand is setting its sights on new international student markets as it works towards an ambitious goal of doubling its education export revenue by 2035. Spearheading this mission is Amanda Malu, the new chief executive of Education New Zealand (ENZ), who is leading a strategic push to rebuild and diversify the country’s international enrolments post-COVID.

Since assuming her role in October 2024, Malu has prioritised reducing New Zealand’s reliance on major markets like China and India, which currently account for half of all international student enrolments, by exploring emerging regions such as Vietnam. “We’ve got our work to do to tell our story,” Malu said, emphasising the potential to expand Vietnam’s current enrolment base of 1,700 students.

Despite the diversification drive, Malu reaffirmed India’s importance, particularly for polytechnics and technology institutes, which are yet to recover fully. A recent New Zealand trade mission to India, attended by Prime Minister Christopher Luxon and Malu, focused heavily on strengthening education ties.

The country’s international education sector is slowly recovering, with a 24% year-on-year increase in enrolments reported in December 2024. University numbers are now just 7% below pre-pandemic levels.

Currently valued at NZ$3.7 billion, New Zealand aims to push its education exports beyond NZ$4.4 billion by 2027, as part of a broader post-pandemic economic strategy. Public sentiment remains strong, with 72% of New Zealanders viewing international students positively, according to ENZ’s 2024 survey.

Malu also pointed to New Zealand’s appeal amid shifting policies in neighbouring countries. With Australia tightening immigration rules, more students, particularly from Asia, are exploring New Zealand as a preferred alternative.

“From a policy and government priority perspective, there is strong support for international education’s role in our recovery,” said Malu. However, she cautioned against overcorrection, noting, “We’re watching and learning from others like Australia and Canada to avoid dramatic policy reversals.”

With its focus on sustainable growth, hospitality, and quality education, New Zealand is working to cement its place as a leading global study destination.

Source: THE PIE NEWS

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